Netflix - TUDUM

To launch Netflix’s biggest global fan event, TUDUM, we developed six distinctive key art concepts and rolled out a targeted OOH campaign that dominated iconic locations from Times Square to Los Angeles. As Art Director, working alongside Hal Forsstrom and Amanda Pulver and a talented team of designers, we crafted a cohesive and compelling visual identity spanning the hero key art, two bespoke special builds, and individual designs representing Netflix’s flagship shows. Our work generated excitement and anticipation, helping to transform TUDUM into a sell-out event streamed across the world.

Vertical Hero Key Art + Individual Title Posters

Out-of-Home Campaign

Times Square

Billboard Stunt

We created a unique billboard stunt in LA for Netflix featuring a bespoke wristband design and real wristbands for fans to take home.

Further DOOH and Static sites

Venue Takeover